Currently the Creative Director at ChoiceStream, a provider of programmatic media-buying services. Bill holds over fifteen years of experience in digital advertising and marketing, and has been with ChoiceStream for ten. In his current role, he leads a creative services team that builds and delivers dynamic, industry-leading advertisements for top-tier brands and agencies. ChoiceStream’s ads increase consumer performance by adapting content in real-time to consumer profiles, preferences, geographic context, and local weather data.
Bil is also responsible for the ChoiceStream brand, and developing a consistent design strategy across all media applications.
Bill has a career that includes freelance work for some of the top publishers and authors in the comic industry, including Stephen King, George R. R. Martin, Jim Butcher and Dean Koontz.
Bill is an avid Boston sports fan (#freetombrady), skier, golfer and pop-culture aficionado. He lives in Billerica, Massachusetts with his wife Kristen, their three children, Abigail, Katherine, and Cameron, and his sometimes loyal dog, Oliver.